Medical Practice · Louisiana

Apex Spine & Neurosurgery — From Zero Walk-Ins to 5 Per Day

How condition-focused medical SEO and a rebuilt Google Business Profile took a new spine and neurosurgery practice from zero walk-ins to five per day.

The Challenge

Apex Spine & Neurosurgery launched without any inbound foot traffic. Patients searching for back pain, neck pain, sciatica, spine specialists, and neurosurgery in their service area were finding hospital systems and large competitor practices first — not Apex.

Our Approach

We built condition-focused pages for the procedures Apex wanted to be known for, rebuilt the Google Business Profile with proper medical categories, services, Q&A, and weekly photo updates, added patient-friendly FAQ content, and tuned page speed for mobile patients searching from a phone.

The Results

The practice went from zero walk-ins to a sustained average of five new patient walk-ins per day, with most attributed to local search and Google Business Profile discovery rather than physician referrals.

“We went from zero walk-ins to five a day. The visibility work changed how patients find us.”

Focus areas: medical practice marketing, spine clinic SEO, neurosurgery practice growth, healthcare local SEO, Google Business Profile for doctors.