Services

Full-Service Marketing, End to End.

Every channel, one team: local SEO, AI search, social media, video and Reels, photography, Google and Meta ads, websites, email and SMS, reviews, branding, and the strategy that ties it all together. Pick what you need, or let us build the right combination for your market.

One client per niche · Month-to-month · You own everything

Or email me directly: kayce@abodetheagency.com

Kayce Sadler, founder of Abode Marketing, with her laptop

Kayce Sadler, founder. You work with me directly.

Client reviews

What our clients say.

Quoted word for word from the business owners we work with.

“I had a wonderful experience working with Kayce on social media marketing for my law firm! She was incredibly professional, warm, and easy to work with throughout the entire process. She consistently went above and beyond, was always willing to help, and made everything feel seamless. I really appreciated her creativity, responsiveness, and genuine dedication to helping my business. I would highly recommend Kayce to anyone looking for someone who is not only talented at what they do but also a pleasure to work with!”

Camerin Dixon

Owner, Dixon Injury Law, Miramar Beach, FL

“If you own a small business and need help in marketing and social media you have got to give Kayce a call. Medical Offices, Homebuilders, Title Cos, Real Estate firms and more. I hired Kayce last Spring and our experience has been nothing short of amazing. I own Coastal Insurance in Florida.”

Grant Blackwell

Owner, Coastal Insurance, Miramar Beach, FL

“Our law firm has been working with Abode Marketing since February of 26. This company has an outstanding marketer in Kayce Sadler, who has great digital marketing expertise. She has been hard-working, creative, and effective!”

Joseph Kopfler

Owner, Kopfler & Hermann Law, Houma, LA

Read all our reviews

Abode is a full-service marketing agency for Lafayette, LA and Acadiana businesses. Search, social, video, ads, websites, and email are all handled in-house, so the pieces work together and you have one point of contact. Start with one service or combine several, month-to-month.

Search & ads

Get found, and get the call

The channels that put your business in front of people who are already looking for what you do.

Rank where your clients actually search

Local SEO

Service-area SEO, Google Business Profile optimization, on-page work, and citation building that gets you found in Google search and Maps for the exact services and locations that bring you business.

See how it works

Keep your profile accurate and active

Google Business Profile

Ongoing Google Business Profile management: accurate details, regular posts, review replies drafted for your approval, and monitoring for changes you did not make.

See how it works

Be easy for AI to understand

AI Search Optimization

Clear business facts, structured content, and consistent listings that help AI assistants and search engines understand what you do and where you do it.

See how it works

Lead-gen campaigns built to convert

Google Ads

Search and Performance Max campaigns built around the keywords your best clients actually use, paired with landing pages and intake-focused copy that pre-qualifies the calls you get.

See how it works

Paid social measured by leads

Facebook & Instagram Ads

Meta campaigns with local targeting, tested creative, retargeting, and lead forms, optimized against real cost per lead instead of likes.

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Trust signals that help people choose you

Reputation & Reviews

Review generation systems, reputation monitoring, and intentional response workflows that turn happy clients into ranking signals, social proof, and intake-stage trust.

See how it works

Content & social

Show up where your clients scroll

Real photos, short-form video, and posts written in your voice, planned around the questions your clients actually ask.

Authority content that ranks

Content & Social Media

Long-form blog content, location pages, and social media systems that build search authority, AI-search visibility, and a steady drumbeat of brand touchpoints across the platforms your clients use.

See how it works

Show up where your clients scroll

Social Media Management

Facebook, Instagram, LinkedIn, and TikTok content calendars you approve, written in your voice and tied to the seasons and questions your clients care about.

See how it works

Short-form video that builds trust

Video & Reels

Planned and shot on professional shoot days we run, or filmed by your team. We script, edit, caption, and post Reels, TikToks, and Shorts across every platform.

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Real photos, not stock

Brand Photography

Team, office, and lifestyle photography planned around your content calendar, then edited and put to work on your website, social, and Google profile.

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Reach locals searching on TikTok

TikTok Marketing

Account setup, short-form video, posting, and TikTok ads for businesses with something to show and a personality behind it.

See how it works

Credibility with referral partners

LinkedIn Marketing

Company pages, thought-leadership posts in your voice, and LinkedIn ads for law, accounting, financial, insurance, and energy businesses.

See how it works

Brand, web & follow-up

A brand and website built to convert

The foundation everything else points to, plus the follow-up that turns interest into booked calls.

Sites built to rank and convert

Website Design

Custom WordPress and Squarespace builds engineered for visibility: fast, conversion-focused, structured for both Google and AI search, and built to grow with you.

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Fast, secure, always up to date

Website Care & Hosting

Managed hosting, updates, daily backups, security monitoring, speed tuning, and content edits, with the site still in your name.

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One consistent brand everywhere

Branding

Brand voice, messaging, logo refresh, colors, and templates, rolled out across your website, social profiles, Google profile, and ads.

See how it works

On-brand everywhere

Graphic Design

Social graphics, carousels, ad creative, flyers, brochures, and templates designed to match your brand and built to perform.

See how it works

Follow-up that books the call

Email & SMS Marketing

Newsletters, automated lead follow-up, review requests, and opt-in text campaigns that turn the leads you already have into clients.

See how it works

A clear plan you can actually execute

Marketing Strategy

Custom marketing roadmaps built around your market, capacity, and growth goals, so you know exactly what to do first, second, and third instead of guessing at where to invest.

See how it works

Kayce Sadler, founder of Abode Marketing, working on her laptop
Full-service

One team for every channel

Search, social, video, ads, website, email, and brand run from one strategy, with one point of contact and one plain-language monthly report. Not sure which pieces you need? See our full-service marketing page, or compare our marketing packages.

We work with one client per niche per area, so we are never working against another client in your market.

How it works

Not sure where to start?

The clearest first step is a free visibility audit. Comparing agencies? Read how to choose a marketing agency in Lafayette.

01

A free visibility audit

We review where you stand across search, social, content, and trust signals, then tell you honestly which services would actually move the needle.

02

A plan you approve

You get a clear plan for what to do first, second, and third, and nothing goes live without your approval.

03

We run it, you own it

Month-to-month with 30 days’ notice. You own everything we build, and your accounts stay in your name.

Example graphic: mobile website and business profile for a fictional insurance agency, shown with sample data
How we work

One team, every piece in-house.

Most small businesses end up juggling a web designer, an SEO person, a social media freelancer, and an ad specialist who never talk to each other. Abode Marketing does all of it under one roof, so your Google profile, website, reviews, and social posts agree with one another.

Start with the free visibility audit, choose the pieces that fix your biggest gaps, and add more when it makes sense. Services are month-to-month with 30 days’ notice.

FAQ

Questions we get asked.

What services does Abode Marketing offer?
Local SEO, Google Business Profile management, websites, Google Ads, Facebook and Instagram ads, social media, review management, video and photography, email and text marketing, branding, and marketing automation, all in-house.
Can I hire Abode for just one service?
Yes. Most clients start with the piece that fixes their biggest gap and add more only when it makes sense.
Is there a long-term contract?
No minimum term. Ongoing services are month-to-month with 30 days’ notice, and one-time projects are not on contract.
Lead source reportVisits, leads and signed clients by source · last 90 days · sample dataEXAMPLEAI search visits148›Leads14›Signed3›Lead to client rate21%Where leads came fromVISITSLEADSSIGNEDGoogle search1,420387Maps listing610296AI searchChatGPT, Gemini, Perplexity148143Referrals9682Direct340111How each lead was taggedForm source tagSet on the first visitPhone call sourceCall tracking number“How did you find us?”Catches AI OverviewsEvery lead keeps its source into the CRM

Example report using a fictional business and sample data.

Lead tracking

How does Abode track every lead back to its true source?

Most agency reports stop at traffic. Abode ties each lead to where it really came from, including ChatGPT and other AI assistants, so you can see what your marketing is worth.

Every form and call tagged. Each form lead carries its true source, from ChatGPT, Perplexity, Gemini and Google to the map listing and social. With call tracking, phone calls carry a source too.

A “how did you find us?” check. Google AI Overviews and AI-assisted searches can look like ordinary Google or direct traffic. A short required question on every form, and on your phone intake script, catches the ones analytics miss.

A monthly report that ends in dollars. AI visits, then leads, then new clients, then value, so you can see your return. We ask for your average client value to estimate it.

We report what the data shows. We do not guarantee rankings, AI citations or lead counts.

Start with the audit

See where you stand.

Our free visibility audit shows how you appear on Google, the map pack, and AI search, and what to fix first.

Month-to-month · 30 days’ notice · You own everything we build

Or email me directly: kayce@abodetheagency.com