Your firm is invisible where clients are actually searching.
Google. ChatGPT. We make sure your firm is the answer — across every search surface that matters.
Market-exclusive · Built in-house in the US · No long contracts
Or email me directly: kayce@abodetheagency.com
Search just changed. Most firms haven’t noticed.
Three years ago, ranking on Google was the entire game. It isn’t anymore.
Nobody types “lawyer near me” anymore.
They ask their phone full sentences. “Who’s the best car accident lawyer in Houma?” “Which Lafayette firm handles offshore injury cases?” “What attorney should I call after a hit-and-run in Thibodaux?” These conversational queries go to ChatGPT, Perplexity, and Google’s AI Overviews — and if your firm hasn’t been built to show up in those answers, you’re invisible at the exact moment a client decides who to call.
The Google map pack is the new front page.
Around eighty percent of the clicks for “lawyer near me” go to the three firms in the Google map. If your Google Business Profile isn’t optimized — categories, services, photos geotagged to your actual city, review velocity, posts, Q&A — your beautiful website might as well not exist. We’ve watched firms with beautiful websites lose to a competitor’s bare-bones page because the competitor owned the map.
Your website’s code is doing more harm than your content.
Most law firm sites are missing the technical foundation search engines and AI tools need to understand them: structured schema markup (telling Google you’re an attorney, not a generic business), clean meta descriptions that show up in search snippets, alt text on every image, semantic heading structure, and WCAG-compliant accessibility. You don’t need to know how any of this works — but if your developer didn’t build it in, your firm gets skipped over by the algorithm and exposed to ADA lawsuits at the same time.
Example report using a fictional business and sample data.
How does Abode track every lead back to its true source?
Most agency reports stop at traffic. Abode ties each lead to where it really came from, including ChatGPT and other AI assistants, so you can see what your marketing is worth.
Every form and call tagged. Each form lead carries its true source, from ChatGPT, Perplexity, Gemini and Google to the map listing and social. With call tracking, phone calls carry a source too.
A “how did you find us?” check. Google AI Overviews and AI-assisted searches can look like ordinary Google or direct traffic. A short required question on every form, and on your phone intake script, catches the ones analytics miss.
A monthly report that ends in dollars. AI visits, then leads, then signed cases, then value, so you can see your return. We ask for your average case value to estimate it.
We report what the data shows. We do not guarantee rankings, AI citations or lead counts.
Where is your firm actually losing clients?
Five quick questions. We send a custom Visibility Plan to your email — showing exactly where prospects are searching and where your firm is missing.
Where should we send your plan?
You’ll get a custom Visibility Plan based on your answers, plus a short Loom video walking through exactly where your firm is being missed.
Your info goes only to Kayce Sadler at Abode Marketing. No spam, no list sales — ever.
Your plan is on its way.
Check your email in the next 10 minutes for your custom Visibility Plan and a short walkthrough video.
Eight things most firms hire eight different people to do.
We do all of it under one roof, market-exclusive — meaning we only work with one law firm per city.
01AI search optimization
The new front page of the internet is a ChatGPT or Perplexity answer — not a Google results page. We engineer your firm to be the name AI tools cite when a client asks “who is the best car accident lawyer in Houma” or “which firm handles offshore injury cases in Louisiana.” That means structured data the LLMs can parse, authoritative content on your practice areas, real third-party citations across legal directories, and ongoing monitoring of how you appear across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. If you’re not the firm being mentioned, you’re invisible at the moment the client decides who to call.
02Google Business Profile & map pack
Around eighty percent of clicks on “lawyer near me” go to the three firms in the Google map — not the ten organic results below. We rebuild your Google Business Profile from the inside out: correct primary and secondary practice categories, every service listed with real descriptions, photos geotagged to your actual city, regular posts, Q&A populated with real client questions, and a review velocity that signals to Google you’re an active, trusted business. We’ve watched firms with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
03Local SEO & citations
The signals that move local ranking aren’t on your website — they’re spread across the open web. We run Yext-backed citation cleanup across 70+ legal and general directories so your firm name, address, and phone match everywhere, build the internal linking structure search engines need to crawl your practice area pages, and create dedicated content hubs for every type of case you take (maritime, offshore, auto, premises, wrongful death). The result is that Google starts to see your firm as the authority on each practice area in each city you serve, not a generic “attorney” listing.
04Google Ads & lead capture
Most law firm Google Ads campaigns burn money on click volume that never becomes a case. We build conversion-tracked campaigns around case value — high-intent keywords like “hit and run lawyer Lafayette” or “Jones Act attorney Houma,” tightly geo-targeted, with negative keyword lists that filter out tire kickers, students, and other attorneys. Every form, phone call, and chat is tied back to the campaign and ad group that produced it, so we can show you cost-per-signed-case, not just cost-per-click. When something stops working we kill it; when something is winning we scale it.
05Review automation
Reviews are the single biggest local ranking factor outside of Google Business Profile setup, and they’re the thing your front-desk team will not consistently do. We install a multi-step SMS and email review request sequence that fires automatically after a case closes — nudging the client at the right intervals, routing happy clients to Google and unhappy ones to a private feedback form first. We also draft and post your responses to every review so neither praise nor criticism sits unanswered. The compounding effect is what eventually pushes you into the map pack and keeps you there.
06Website design & updates
Most law firm sites were built once, three to five years ago, and have not been touched since. We build (or rebuild) yours on WordPress hosted at Kinsta — fast, secure, and easy for us to maintain — with dedicated practice area pages, attorney bios that read like a human wrote them, location pages for every city you serve, and intake forms that actually capture useful case detail. Then we keep it current: new blog posts, page refreshes when practice areas shift, schema updates when Google changes its rules, and quarterly audits to catch anything broken. Your website should be working harder every month, not quietly decaying.
07Technical SEO & ADA accessibility
The unglamorous backbone most agencies ignore. We implement attorney-specific schema markup, optimize meta titles and descriptions for every page, write descriptive alt text, fix heading structure, audit your site against WCAG 2.1 AA standards, and publish an accessibility statement. Together that’s what makes Google understand your firm — and what keeps you out of an ADA lawsuit.
08Content & social that positions you as the expert
A posting schedule built around your package, from one post a week to daily, across the platforms that fit your business (Facebook, Instagram, LinkedIn, TikTok, Google Business Profile) — written in your voice, designed to position you as the authority on your practice area in your city. We also monitor mentions and reviews so a bad day on the internet doesn’t become a reputation problem. Plus blog content written to be cited by ChatGPT and Perplexity, not stuffed with keywords from 2018.
What this looks like when it works.
Kopfler & Hermann team video, planned and edited by Abode.
What a Louisiana law firm says about working with Abode.
“Our law firm has been working with Abode Marketing since February of 26. This company has an outstanding marketer in Kayce Sadler, who has great digital marketing expertise. She has been hard-working, creative, and effective!”
One firm per city. Check if yours is available.
Market exclusivity isn’t a tagline — it’s how we make sure your competitors never get the same plays we run for you.
- Free visibility audit before you sign anything
- Month-to-month — no 12-month contracts
- We sign with one law firm per city (Lafayette · Houma · Baton Rouge · Lake Charles · Thibodaux · Prairieville · Youngsville)
- Direct access to Kayce, not an account manager rotation
- Monthly reporting that shows leads, calls, and case value — not just impressions
- Everything done in-house — no offshoring, no white-label resellers
What law firm owners actually ask.
Marketing that respects how law firms work.
People looking for a lawyer in Lafayette usually search in a stressful moment, read a few reviews, and call the firm that looks established and easy to reach. Your website, Google Business Profile, and reviews have to do that work before anyone speaks to you.
Abode Marketing builds that visibility for law firms with practice-area pages, a complete Google profile, review requests that follow your firm’s rules, and content written in plain language. Lawyer advertising is regulated, so we keep claims factual, make no promises about outcomes, and you approve everything before it publishes. Choosing an agency? Read our guide to how to choose a law firm marketing agency in Louisiana.
Free visibility audit. No pitch attached.
Twenty minutes. I look at your Google rankings, AI search visibility, GBP, and ADA exposure. You leave with a report whether we work together or not.
Not based in Acadiana? We work with firms across the state — see our marketing for Louisiana law firms page for how we help attorneys statewide rank higher and sign more cases.