Marketing Packages for Louisiana Service Businesses
Abode Marketing offers four marketing packages for Louisiana service businesses, from Lafayette to the rest of the state, and every one is customized after a free audit.
One client per niche · Month-to-month · You own everything
Or email me directly: kayce@abodetheagency.com
Kopfler & Hermann, Personal Injury Lawyers · #1 on Google Maps and organic for “car accident lawyer Houma” & “truck accident lawyer Houma”
30A Valley Wellness and Physical Therapy · Top 2 on Google Maps for “pelvic floor therapy Santa Rosa Beach” & “postpartum physical therapy”
Louisiana & Gulf-Coast service businesses · rankings checked Oct 2026
Packages are a starting point, not a box you have to fit into. They exist so you can see how the pieces of local marketing build on each other and roughly where your business fits. The final plan depends on your market, your competition, and what’s already working. Here’s how each one is put together.
1. Local Visibility
Who it fits: Businesses that already have a decent website but don’t show up well in Google Maps or local search, and whose reviews have gone quiet. Common for established practices, agencies, and contractors who have relied on referrals for years.
Local SEO
focused on the searches that bring in customers in your service area. See our local SEO service.
Google Business Profile optimization
including categories, services, photos, and accurate information.
An automated review engine
that asks every customer for a review after each job or visit, with replies drafted for your approval. More on our reputation and reviews page.
Citation cleanup
so your name, address, and website match everywhere Google checks.
Monthly plain-English reporting
2. Website + SEO Launch
Who it fits: Businesses with no website, an outdated one, or a site that gets visits but no calls. This is often the right first step, because SEO and ads both work better when the site they send people to is built to convert.
A new WordPress website
designed around getting people to call, text, or request a quote. See our website design service.
Service and location pages
written for how your customers actually search.
On-page SEO
including titles, headings, internal links, and schema markup.
Tracking setup
so you can see which calls and forms came from where.
Speed and mobile optimization
since most local searches happen on a phone.
3. Growth
Who it fits: Businesses that have the foundation in place and want steady, ongoing growth. You show up, people trust you, and now it’s about staying visible and reaching more people every month.
Everything in Local Visibility
plus ongoing maintenance of your site and profile.
Social media content
for the platforms your customers use, through our content and social media service.
Regular Google Business Profile posts
to keep your profile active.
Monthly blog or content
that answers the questions people ask before they hire anyone.
Meta or Google Ads management as needed
when paid traffic makes sense for your goals or season.
4. Full-Service / Authority
Who it fits: Businesses in competitive categories, like personal injury law, multi-location practices, or contractors working several parishes, that want to own their market and need every channel working together.
Everything in Growth
with ads management built in: Google Ads, Meta ads, or Local Services Ads where they fit.
AI search optimization
so your business is understood and cited by tools like ChatGPT, Perplexity, and Google AI Overviews. See AI search optimization.
Additional location and service pages
to cover more towns and more of what you offer.
A reputation dashboard
that shows how your reviews compare with your competitors’ over time.
Marketing automation
like missed-call text-back, speed-to-lead follow-up, and database reactivation. More on our marketing automation and CRM page.
How to choose the right package
A few questions usually point the way:
Does your website actually bring in calls?
If not, start with Website + SEO Launch. Everything else depends on it.
Do you show up in the map pack for your main service?
If your site is fine but you’re invisible on Maps, Local Visibility is the place to start.
Are you steady but stalled?
If the basics are solid and growth has flattened, Growth adds the ongoing content and reach.
Are you in a crowded category or covering a wide area?
If you’re competing against well-funded firms or serving several towns, Full-Service / Authority covers the ground.
You don’t need to figure this out alone. After the free visibility audit, I’ll tell you which package I’d recommend and why, including when a smaller one makes more sense. A lot of clients start with one package and move up once the foundation pays off.
How every package works
Customized after the audit
No two markets are the same, so we adjust what’s included to fit yours.
Terms discussed upfront
We walk through scope, timeline, and agreement terms before anything starts, so there are no surprises.
One client per niche per area
We follow a one-client-per-niche rule, so we won’t work for your direct competitor in your market.
Honest expectations
SEO takes months, nobody controls Google, and we’ll tell you plainly what’s moving and what isn’t.
We work with service businesses across Lafayette, Acadiana, and Louisiana, plus some clients on the Florida Gulf Coast. See our areas we serve page, or browse our case studies.
Start with the audit
The free visibility audit is the first step for every package. We’ll look at how you show up in search, maps, and AI answers, and recommend a plan. Prefer email? Reach Kayce at kayce@abodetheagency.com.
Keep exploring.
Marketing packages: frequently asked questions
How much do your marketing packages cost?
Pricing depends on your market, your competition, and the scope of work. A small-town business with few competitors needs something very different from a firm in a crowded Lafayette category. We quote after the free audit, once we know what your business actually needs.
Can I customize a package?
Yes, and nearly every client does. The packages show how the services fit together, but we adjust what’s included after the audit based on what will make the biggest difference for you.
Do I have to sign a long-term contract?
We discuss agreement terms upfront, before any work begins, so you know exactly what you’re agreeing to. We’d rather you understand the commitment clearly than find out later.
Can I switch packages later?
Yes. Many clients start with Local Visibility or a Website + SEO Launch and add more once the foundation is in place. We’ll recommend changes when we think they make sense, and you decide.
Is ad spend included in the package?
Ad spend is what Google or Meta charges for the ads themselves, and it’s separate from the work of managing them. We’ll explain how that’s handled and recommend a starting ad budget after the audit, based on your market and goals.
See where you stand.
Our free visibility audit shows how you appear on Google, the map pack, and AI search, and what to fix first.
Month-to-month · 30 days’ notice · You own everything we build
Or email me directly: kayce@abodetheagency.com