Content & social media

Content & social that help people choose you.

Website copy, blogs, FAQs, and social posts that build trust, answer real questions, and keep your business visible between searches. Planned, written, and posted in-house.

One client per niche · Month-to-month · You own everything

Kayce Sadler, founder of Abode Marketing, on her phone
The content plan

Is your content helping people choose you?

Random posts and generic blogs rarely build authority. We create content around your clients' questions, search topics, local relevance, service pages, and proof, so your brand feels consistent across your website, blog, Google presence, and social channels.

What you get

What you get.

01

Blog content that ranks and gets cited

Topic clusters built around real search intent, structured for organic visibility and references in AI answers.

02

Social posts that match your brand

LinkedIn, Instagram, and Facebook content written in your voice and consistent with your website, not pulled from a template.

03

A calendar you can actually follow

A monthly publishing cadence planned in advance, with topics tied to seasonal search demand and your sales priorities.

Laptop, camera and coffee on Kayce Sadler's desk at Abode Marketing
What makes us different

Content built for search. Social built for brand.

Content fills the gap between the first search and the final decision. Social keeps you in front of the people who already know you. We run both as one connected system, tied to clear goals: educating prospects mid-shop, building authority in your specialty, and driving referrals.

Posts are planned and scheduled weeks ahead, evergreen content is repurposed across formats, and every post links back to a page built to convert.

This is for you if

Content & social is a fit when.

01

You sell trust or a specialty service

Buyers compare you over weeks, not minutes. Content keeps you credible across that whole window.

02

You post inconsistently, or not at all

You know you should publish more, but the time, topics, and voice aren't in place. We build the system.

03

You want content tied to leads

Every blog serves a search. Every social post points to a page that converts. Nothing is published for its own sake.

Start here

Ready for better content?

I'll review what your audience is searching, what competitors are answering, and what your website needs to become more useful, searchable, and credible.

Social media

Social media that keeps you familiar and trusted.

Example graphic: search results card for a fictional insurance agency, shown with sample data
Example graphic for illustration. All business names shown are fictional.

Social media keeps your business familiar to the people in Acadiana who already know your name and shows new people what working with you is like. Consistency matters more than volume, and real photos of your team and work beat stock images every time.

Abode Marketing plans a month at a time, writes captions in your voice, designs the graphics, and schedules posts on the platforms that fit your business. You approve everything before it goes out.

More answers

Questions we also hear.

How often should a local business post on social media?
A steady rhythm beats bursts. Many local businesses do well with a few quality posts a week built from real photos and updates. We plan a monthly calendar so you never have to wonder what to post.
Do you use stock photos?
We prefer your own photos, and we can plan photography to fill gaps. Real images build more trust than stock.
Will I approve posts before they are published?
Yes. You see the plan and every post before it is scheduled.