Your agency is invisible where homeowners are actually searching.
Google. ChatGPT. We make sure your agency is the answer — across every search surface that matters.
Market-exclusive · Built in-house in the US · No long contracts
Or email me directly: kayce@abodetheagency.com
Search just changed. Most agencies haven’t noticed.
Three years ago, ranking on Google was the entire game. It isn’t anymore.
Nobody types “insurance near me” anymore.
They ask their phone full sentences. “Who’s the best independent agency in Lafayette for hurricane coverage?” “What flood insurance options exist for South Louisiana?” “Which agency in Houma can quote a homeowner that just got non-renewed?” These conversational queries go to ChatGPT, Perplexity, and Google’s AI Overviews — and if your agency hasn’t been built to show up in those answers, you’re invisible at the exact moment a homeowner decides who to call.
The Google map pack is the new front page.
Around eighty percent of the clicks for “insurance near me” go to the three agencies in the Google map. If your Google Business Profile isn’t optimized — categories, services, photos geotagged to your actual city, review velocity, posts, Q&A — your beautiful website might as well not exist. We’ve watched agencies with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
Your website’s code is doing more harm than your content.
Most agency websites are missing the technical foundation search engines and AI tools need to understand them: structured schema markup (telling Google you’re an insurance agency, not a generic business), clean meta descriptions that show up in search snippets, alt text on every image, semantic heading structure, and WCAG-compliant accessibility. You don’t need to know how any of this works — but if your developer didn’t build it in, your agency gets skipped over by the algorithm and exposed to ADA lawsuits at the same time.
Example report using a fictional business and sample data.
How does Abode track every lead back to its true source?
Most agency reports stop at traffic. Abode ties each lead to where it really came from, including ChatGPT and other AI assistants, so you can see what your marketing is worth.
Every form and call tagged. Each form lead carries its true source, from ChatGPT, Perplexity, Gemini and Google to the map listing and social. With call tracking, phone calls carry a source too.
A “how did you find us?” check. Google AI Overviews and AI-assisted searches can look like ordinary Google or direct traffic. A short required question on every form, and on your phone intake script, catches the ones analytics miss.
A monthly report that ends in dollars. AI visits, then leads, then new policyholders, then value, so you can see your return. We ask for your average policy value to estimate it.
We report what the data shows. We do not guarantee rankings, AI citations or lead counts.
Where is your agency actually losing clients?
Five quick questions. We send a custom Visibility Plan to your email — showing exactly where homeowners are searching and where your agency is missing.
Where should we send your plan?
You’ll get a custom Visibility Plan based on your answers, plus a short Loom video walking through exactly where your firm is being missed.
Your info goes only to Kayce Sadler at Abode Marketing. No spam, no list sales — ever.
Your plan is on its way.
Check your email in the next 10 minutes for your custom Visibility Plan and a short walkthrough video.
Eight things most agencies hire eight different people to do.
We do all of it under one roof, market-exclusive — meaning we only work with one independent agency per city.
01AI search optimization
The new front page of the internet is a ChatGPT or Perplexity answer — not a Google results page. We engineer your agency to be the name AI tools cite when a homeowner asks “best independent insurance agency in Lafayette” or “who handles flood and hurricane coverage in South Louisiana.” That means structured data the LLMs can parse, authoritative content on every coverage line you write (home, auto, flood, wind, commercial), real third-party citations across insurance and general directories, and ongoing monitoring of how you appear across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. If you’re not the agency being mentioned, you’re invisible at the moment the homeowner decides who to call.
02Google Business Profile & map pack
Around eighty percent of clicks on “insurance near me” go to the three agencies in the Google map — not the ten organic results below. We rebuild your Google Business Profile from the inside out: correct primary and secondary categories (independent agency, home insurance, auto insurance, flood insurance), every line listed with real descriptions, photos geotagged to your actual city, regular posts, Q&A populated with real homeowner questions, and a review velocity that signals to Google you’re an active, trusted business. We’ve watched agencies with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
03Local SEO & citations
The signals that move local ranking aren’t on your website — they’re spread across the open web. We run Yext-backed citation cleanup across 70+ insurance and general directories so your agency name, address, and phone match everywhere, build the internal linking structure search engines need to crawl your coverage pages, and create dedicated content hubs for every line you write (homeowners, auto, flood, hurricane/wind, commercial, life, umbrella). The result is that Google starts to see your agency as the authority on each coverage line in each city you serve, not a generic “insurance” listing.
04Google Ads & lead capture
Most insurance Google Ads campaigns burn money on click volume that never becomes a quote. We build conversion-tracked campaigns around quoted-policy value — high-intent keywords like “homeowners insurance quote Lafayette” or “flood insurance agent Houma,” tightly geo-targeted, with negative keyword lists that filter out price shoppers who never bind, students, and other agents. Every form, phone call, and chat is tied back to the campaign and ad group that produced it, so we can show you cost-per-bound-policy, not just cost-per-click. When something stops working we kill it; when something is winning we scale it.
05Review automation
Reviews are the single biggest local ranking factor outside of Google Business Profile setup, and they’re the thing your CSR team will not consistently do. We install a multi-step SMS and email review request sequence that fires automatically after a policy binds or a claim closes — nudging the homeowner at the right intervals, routing happy clients to Google and unhappy ones to a private feedback form first. We also draft and post your responses to every review so neither praise nor criticism sits unanswered. The compounding effect is what eventually pushes you into the map pack and keeps you there.
06Website design & updates
Most agency websites were built once, three to five years ago, and have not been touched since. We build (or rebuild) yours on WordPress hosted at Kinsta — fast, secure, and easy for us to maintain — with dedicated coverage pages, producer bios that read like a human wrote them, location pages for every city you serve, and quote forms that actually capture useful underwriting detail. Then we keep it current: new blog posts on hurricane prep, flood zone changes, and Louisiana-specific coverage shifts; page refreshes when carrier appetites change; schema updates when Google changes its rules; and quarterly audits to catch anything broken. Your website should be working harder every month, not quietly decaying.
07Technical SEO & ADA accessibility
The unglamorous backbone most agencies ignore. We implement insurance-specific schema markup (InsuranceAgency, FinancialService), optimize meta titles and descriptions for every page, write descriptive alt text, fix heading structure, audit your site against WCAG 2.1 AA standards, and publish an accessibility statement. Together that’s what makes Google understand your agency — and what keeps you out of an ADA lawsuit.
08Content & social that positions you as the expert
Two posts a week across Facebook, Instagram, and LinkedIn — written in your voice, designed to position you as the trusted local advisor on hurricane prep, flood coverage, home, and auto in your city. We also monitor mentions and reviews so a bad day on the internet doesn’t become a reputation problem. Plus blog content written to be cited by ChatGPT and Perplexity when homeowners ask AI tools “should I switch agents” or “what is flood insurance.”
What this looks like when it works.
Coastal Insurance in VIE Magazine’s Gentlemen’s Edition, 2025.
Coastal Insurance — featured in VIE Magazine’s Gentlemen’s Edition.
2025
Facebook ads
run by Abode
“If you own a small business and need help in marketing and social media you have got to give Kayce a call. Medical Offices, Homebuilders, Title Cos, Real Estate firms and more. I hired Kayce last Spring and our experience has been nothing short of amazing. I own Coastal Insurance in Florida.”
Client results vary. Past results don’t guarantee future outcomes.
One agency per city. Check if yours is available.
Market exclusivity isn’t a tagline — it’s how we make sure your competitors never get the same plays we run for you.
- Free visibility audit before you sign anything
- Month-to-month — no 12-month contracts
- We sign with one independent agency per city (Lafayette · Houma · Baton Rouge · Lake Charles · Thibodaux · Prairieville · Youngsville)
- Direct access to Kayce, not an account manager rotation
- Monthly reporting that shows leads, calls, and case value — not just impressions
- Everything done in-house — no offshoring, no white-label resellers
What agency owners actually ask.
Visibility for agencies that serve their neighbors.
Families and business owners in Louisiana choose an insurance agent the way they choose most local services: they search, compare reviews, and call the agency that looks local and responsive. The agencies that show up in the map results are not always the biggest. They are the ones with complete profiles and steady reviews.
Abode Marketing handles the full picture for independent agencies: Google Business Profile, a page for each line of coverage and each town you serve, review requests after policy events, and social content that sounds like your office. We work with one business type per town, so we do not take on a competing agency in your market.
Free visibility audit. No pitch attached.
Twenty minutes. I look at your Google rankings, AI search visibility, GBP, and ADA exposure — including how you stack up to the agencies homeowners are quoting alongside you. You leave with a report whether we work together or not.