Your clinic is invisible where patients are actually searching.
Google. ChatGPT. We make sure your clinic is the answer — across every search surface that matters.
Market-exclusive · Built in-house in the US · No long contracts
Or email me directly: kayce@abodetheagency.com
Search just changed. Most clinics haven’t noticed.
Three years ago, ranking on Google was the entire game. It isn’t anymore.
Nobody types “PT near me” anymore.
They ask their phone full sentences. “Who’s the best PT in Lafayette for postpartum recovery?” “Which chiropractor in Houma takes my insurance for a same-day adjustment?” “Where should I go for sciatica in Thibodaux?” These conversational queries go to ChatGPT, Perplexity, and Google’s AI Overviews — and if your clinic hasn’t been built to show up in those answers, you’re invisible at the exact moment a patient decides who to call.
The Google map pack is the new front page.
Around eighty percent of the clicks for “physical therapy near me” go to the three clinics in the Google map. If your Google Business Profile isn’t optimized — categories, services, photos geotagged to your actual city, review velocity, posts, Q&A — your beautiful website might as well not exist. We’ve watched clinics with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
Your website’s code is doing more harm than your content.
Most PT and chiropractic websites are missing the technical foundation search engines and AI tools need to understand them: structured schema markup (telling Google you’re a PhysicalTherapy or Chiropractor — not a generic business), clean meta descriptions that show up in search snippets, alt text on every image, semantic heading structure, and WCAG-compliant accessibility. You don’t need to know how any of this works — but if your developer didn’t build it in, your clinic gets skipped over by the algorithm and exposed to ADA lawsuits at the same time.
Example report using a fictional business and sample data.
How does Abode track every lead back to its true source?
Most agency reports stop at traffic. Abode ties each lead to where it really came from, including ChatGPT and other AI assistants, so you can see what your marketing is worth.
Every form and call tagged. Each form lead carries its true source, from ChatGPT, Perplexity, Gemini and Google to the map listing and social. With call tracking, phone calls carry a source too.
A “how did you find us?” check. Google AI Overviews and AI-assisted searches can look like ordinary Google or direct traffic. A short required question on every form, and on your phone intake script, catches the ones analytics miss.
A monthly report that ends in dollars. AI visits, then leads, then new patients, then value, so you can see your return. We ask for your average patient value to estimate it.
We report what the data shows. We do not guarantee rankings, AI citations or lead counts.
Where is your clinic actually losing patients?
Five quick questions. We send a custom Visibility Plan to your email — showing exactly where patients are searching and where your clinic is missing.
Where should we send your plan?
You’ll get a custom Visibility Plan based on your answers, plus a short Loom video walking through exactly where your firm is being missed.
Your info goes only to Kayce Sadler at Abode Marketing. No spam, no list sales — ever.
Your plan is on its way.
Check your email in the next 10 minutes for your custom Visibility Plan and a short walkthrough video.
Eight things most clinics hire eight different people to do.
We do all of it under one roof, market-exclusive — meaning we only work with one PT or chiropractic clinic per city.
01AI search optimization
The new front page of the internet is a ChatGPT or Perplexity answer — not a Google results page. We engineer your clinic to be the name AI tools cite when a patient asks “best PT in Lafayette for sciatica” or “best chiropractor in Houma for postpartum back pain.” That means structured data the LLMs can parse, authoritative content on every service you provide, real third-party citations across health directories, and ongoing monitoring of how you appear across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. If you’re not the clinic being mentioned, you’re invisible at the moment the patient decides who to call.
02Google Business Profile & map pack
Around eighty percent of clicks on “physical therapy near me” go to the three clinics in the Google map — not the ten organic results below. We rebuild your Google Business Profile from the inside out: correct primary and secondary categories (Physical Therapist, Chiropractor, Sports Medicine, Pelvic Floor Therapy), every service listed with real descriptions, photos geotagged to your actual city, weekly posts, Q&A populated with real patient questions, and a review velocity that signals to Google you’re an active, trusted clinic. We’ve watched clinics with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
03Local SEO & citations
The signals that move local ranking aren’t on your website — they’re spread across the open web. We run Yext-backed citation cleanup across 70+ health and general directories so your clinic name, address, and phone match everywhere, build the internal linking structure search engines need to crawl your service pages, and create dedicated content hubs for every condition or service you treat (back pain, postpartum, sports injury, pelvic floor, sciatica, post-op rehab). The result is that Google starts to see your clinic as the authority on each service in each city you serve, not a generic “PT” listing.
04Google Ads & lead capture
Most PT and chiropractic Google Ads campaigns burn money on click volume that never becomes a booked appointment. We build conversion-tracked campaigns around patient lifetime value — high-intent keywords like “pelvic floor PT Lafayette” or “chiropractor for back pain Houma,” tightly geo-targeted, with negative keyword lists that filter out students, job seekers, and information-only searches. Every form, phone call, and chat is tied back to the campaign and ad group that produced it, so we can show you cost-per-booked-appointment, not just cost-per-click. When something stops working we kill it; when something is winning we scale it.
05Review automation
Reviews are the single biggest local ranking factor outside of Google Business Profile setup, and they’re the thing your front-desk team will not consistently do. We install a multi-step SMS and email review request sequence that fires automatically after a visit — nudging the patient at the right intervals, routing happy patients to Google and unhappy ones to a private feedback form first. We also draft and post your responses to every review so neither praise nor criticism sits unanswered. The compounding effect is what eventually pushes you into the map pack and keeps you there.
06Website design & updates
Most PT and chiropractic websites were built once, three to five years ago, and have not been touched since. We build (or rebuild) yours on WordPress hosted at Kinsta — fast, secure, and easy for us to maintain — with dedicated service pages, provider bios that read like a human wrote them, location pages for every city you serve, and new-patient intake forms that capture useful clinical detail. Then we keep it current: new blog posts, page refreshes when services shift, schema updates when Google changes its rules, and quarterly audits to catch anything broken. Your website should be working harder every month, not quietly decaying.
07Technical SEO & ADA accessibility
The unglamorous backbone most agencies ignore. We implement clinic-specific schema markup (PhysicalTherapy, Chiropractor, MedicalBusiness), optimize meta titles and descriptions for every page, write descriptive alt text, fix heading structure, audit your site against WCAG 2.1 AA standards, and publish an accessibility statement. Together that’s what makes Google understand your clinic — and what keeps you out of an ADA lawsuit.
08Content & social that positions you as the expert
Two posts a week across Facebook, Instagram, and LinkedIn — written in your voice, designed to position you as the trusted authority on rehab and recovery in your city. We also monitor mentions and reviews so a bad day on the internet doesn’t become a reputation problem. Plus blog content written to be cited by ChatGPT and Perplexity when patients ask AI tools movement and recovery questions.
What this looks like when it works.
30A Valley Wellness on Google: local search and Business Profile work by Abode.
30A Valley Wellness & Physical Therapy — local search and Google Business Profile.
From Google Business Profile to local search, we help 30A Valley Wellness get found by patients across Santa Rosa Beach and 30A.
One clinic per city. Check if yours is available.
Market exclusivity isn’t a tagline — it’s how we make sure your competitors never get the same plays we run for you.
- Free visibility audit before you sign anything
- Month-to-month — no 12-month contracts
- We sign with one PT or chiropractic clinic per city (Lafayette · Houma · Baton Rouge · Lake Charles · Thibodaux · Prairieville · Youngsville)
- Direct access to Kayce, not an account manager rotation
- Monthly reporting that shows leads, calls, and case value — not just impressions
- Everything done in-house — no offshoring, no white-label resellers
What clinic owners actually ask.
Marketing for clinics where people come to feel better.
Someone with a sore back or a recent injury searches close to home and wants a clinic that looks welcoming and explains what to expect. In Louisiana, the clinics that show up first on a phone are the ones with complete profiles, reviews that describe real experiences, and pages that name each service.
Abode Marketing builds that for physical therapy and chiropractic practices: service pages, a Google profile that shows your space and team, review requests after visits, and short educational posts that help patients know what to expect. Ongoing work is month-to-month.
We’ve worked with Core Physical Therapy & Sports Performance on the Google Business Profiles for its Houma, Thibodaux and Morgan City locations.
Free visibility audit. No pitch attached.
Twenty minutes. I look at your Google rankings, AI search visibility, GBP, ADA exposure, and the clinics patients are choosing instead of yours. You leave with a report whether we work together or not.