Your business is invisible where homeowners are actually searching.
Google. ChatGPT. We make sure your business is the answer — across every search surface that matters.
Market-exclusive · Built in-house in the US · No long contracts
Or email me directly: kayce@abodetheagency.com
Search just changed. Most businesses haven’t noticed.
Three years ago, ranking on Google was the entire game. It isn’t anymore.
Nobody types “contractor near me” anymore.
They ask their phone full sentences. “Who’s the best roofing contractor in Lafayette after a hurricane?” “Which Houma builder does custom homes under 30 days?” “Which Thibodaux remodeling company actually shows up?” These conversational queries go to ChatGPT, Perplexity, and Google’s AI Overviews — and if your business hasn’t been built to show up in those answers, you’re invisible at the exact moment a homeowner decides who to call.
The Google map pack is the new front page.
Around eighty percent of the clicks for “contractor near me” go to the three businesses in the Google map. If your Google Business Profile isn’t optimized — categories, services, photos geotagged to your actual city, review velocity, posts, Q&A — your beautiful website might as well not exist. We’ve watched contractors with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
Your website’s code is doing more harm than your content.
Most contractor websites are missing the technical foundation search engines and AI tools need to understand them: structured schema markup (telling Google you’re a HomeAndConstructionBusiness — roofer, builder, plumber, electrician — not a generic business), clean meta descriptions that show up in search snippets, alt text on every image, semantic heading structure, and WCAG-compliant accessibility. You don’t need to know how any of this works — but if your developer didn’t build it in, your business gets skipped over by the algorithm and exposed to ADA lawsuits at the same time.
Example report using a fictional business and sample data.
How does Abode track every lead back to its true source?
Most agency reports stop at traffic. Abode ties each lead to where it really came from, including ChatGPT and other AI assistants, so you can see what your marketing is worth.
Every form and call tagged. Each form lead carries its true source, from ChatGPT, Perplexity, Gemini and Google to the map listing and social. With call tracking, phone calls carry a source too.
A “how did you find us?” check. Google AI Overviews and AI-assisted searches can look like ordinary Google or direct traffic. A short required question on every form, and on your phone intake script, catches the ones analytics miss.
A monthly report that ends in dollars. AI visits, then leads, then booked jobs, then value, so you can see your return. We ask for your average job value to estimate it.
We report what the data shows. We do not guarantee rankings, AI citations or lead counts.
Where is your business actually losing jobs?
Five quick questions. We send a custom Visibility Plan to your email — showing exactly where homeowners are searching and where your business is missing.
Where should we send your plan?
You’ll get a custom Visibility Plan based on your answers, plus a short Loom video walking through exactly where your firm is being missed.
Your info goes only to Kayce Sadler at Abode Marketing. No spam, no list sales — ever.
Your plan is on its way.
Check your email in the next 10 minutes for your custom Visibility Plan and a short walkthrough video.
Eight things most contractors hire eight different people to do.
We do all of it under one roof, market-exclusive — meaning we only work with one business per category per city.
01AI search optimization
The new front page of the internet is a ChatGPT or Perplexity answer — not a Google results page. We engineer your business to be the name AI tools cite when a homeowner asks “best roofing contractor in Lafayette” or “who builds custom homes in South Louisiana.” That means structured data the LLMs can parse, authoritative content on every service you offer (roofing, framing, remodels, additions, custom builds, storm repair), real third-party citations across construction and general directories, and ongoing monitoring of how you appear across ChatGPT, Perplexity, Gemini, and Google’s AI Overviews. If you’re not the business being mentioned, you’re invisible at the moment the homeowner decides who to call.
02Google Business Profile & map pack
Around eighty percent of clicks on “contractor near me” go to the three businesses in the Google map — not the ten organic results below. We rebuild your Google Business Profile from the inside out: correct primary and secondary categories (Roofing Contractor, General Contractor, Home Builder, Remodeling Contractor), every service listed with real descriptions, photos geotagged to actual job sites in your area, weekly posts, Q&A populated with real homeowner questions, and a review velocity that signals to Google you’re an active, trusted business. We’ve watched contractors with expensive websites lose to a competitor’s bare-bones page because the competitor owned the map.
03Local SEO & citations
The signals that move local ranking aren’t on your website — they’re spread across the open web. We run Yext-backed citation cleanup across 70+ construction and general directories so your business name, address, and phone match everywhere, build the internal linking structure search engines need to crawl your service pages, and create dedicated content hubs for every type of work you do (roofing, framing, remodels, additions, custom builds, storm repair). The result is that Google starts to see your business as the authority on each service in each city you serve, not a generic “contractor” listing.
04Google Ads & lead capture
Most construction Google Ads campaigns burn money on click volume that never becomes a job. We build conversion-tracked campaigns around average job value — high-intent keywords like “roof replacement Lafayette” or “custom home builder Houma,” tightly geo-targeted, with negative keyword lists that filter out price shoppers, DIYers, and tire kickers. Every form, phone call, and chat is tied back to the campaign and ad group that produced it, so we can show you cost-per-booked-job, not just cost-per-click. When something stops working we kill it; when something is winning we scale it.
05Review automation
Reviews are the single biggest local ranking factor outside of Google Business Profile setup, and they’re the thing your office team will not consistently do. We install a multi-step SMS and email review request sequence that fires automatically when a job closes out — nudging the homeowner at the right intervals, routing happy clients to Google and unhappy ones to a private feedback form first. We also draft and post your responses to every review so neither praise nor criticism sits unanswered. The compounding effect is what eventually pushes you into the map pack and keeps you there.
06Website design & updates
Most contractor websites were built once, three to five years ago, and have not been touched since. We build (or rebuild) yours on WordPress hosted at Kinsta — fast, secure, and easy for us to maintain — with dedicated service pages, real project galleries, location pages for every city you serve, and quote request forms that actually capture useful project detail. Then we keep it current: new blog posts, page refreshes when service mix shifts, schema updates when Google changes its rules, and quarterly audits to catch anything broken. Your website should be working harder every month, not quietly decaying.
07Technical SEO & ADA accessibility
The unglamorous backbone most agencies ignore. We implement contractor-specific schema markup (HomeAndConstructionBusiness, RoofingContractor, GeneralContractor), optimize meta titles and descriptions for every page, write descriptive alt text, fix heading structure, audit your site against WCAG 2.1 AA standards, and publish an accessibility statement. Together that’s what makes Google understand your business — and what keeps you out of an ADA lawsuit.
08Content & social that positions you as the expert
Two posts a week across Facebook, Instagram, and LinkedIn — written in your voice, with real before-and-after job photos, designed to position you as the trusted local builder. We also monitor mentions and reviews so a bad day on the internet doesn’t become a reputation problem. Plus blog content written to be cited by ChatGPT and Perplexity when homeowners ask AI tools home-improvement questions.
What this looks like when it works.
Focus Construction’s Instagram, built and posted by Abode.
How we work the map pack.
“We work the same playbook for every business on our roster: own the map, own the AI answers, get reviews coming in steady, and tighten ad spend to actual booked jobs.”
One business per category per city. Check if yours is available.
Market exclusivity isn’t a tagline — it’s how we make sure your competitors never get the same plays we run for you.
- Free visibility audit before you sign anything
- Month-to-month — no 12-month contracts
- We sign with one business per category per city (Lafayette · Houma · Baton Rouge · Lake Charles · Thibodaux · Prairieville · Youngsville)
- Direct access to Kayce, not an account manager rotation
- Monthly reporting that shows leads, calls, and case value — not just impressions
- Everything done in-house — no offshoring, no white-label resellers
What construction owners actually ask.
Marketing as solid as the work you build.
A homeowner planning a build or a remodel in Acadiana studies photos, reads reviews, and asks around. Your finished projects are your best marketing, but only if they are in front of people on your website, your Google profile, and your social feeds.
Abode Marketing helps builders and contractors show that work with project galleries, Google Business Profile management, review requests after each job, and social content built from your own job-site photos. Services run month-to-month and you own everything we build.
Free visibility audit. No pitch attached.
Twenty minutes. I look at your Google rankings, AI search visibility, GBP, ADA exposure, and the contractors homeowners are picking instead of you. You leave with a report whether we work together or not.