CRS Insurance — Google Ads That Became the Main Lead Source
Life & Health Insurance · Louisiana
CRS Insurance — Google Ads That Became the Main Lead Source
How a properly built Google Ads campaign and landing page strategy became the primary source of new quote requests for a Louisiana life and health insurance agency.
The Challenge
CRS Insurance wanted predictable, weekly quote requests in their local market without overspending on the broad-match Smart campaigns most agents are talked into. They needed Google Ads run by someone who actually knew how insurance leads convert.
Our Approach
We rebuilt the Google Ads account from scratch with tight geo-targeting, intent-matched keywords, deep negative keyword lists, and dedicated landing pages for each line — paired with conversion tracking so every dollar could be tied back to a real quote request.
The Results
Google Ads has become the primary lead source for the agency, producing daily quote inquiries at a cost per acquisition that beats the directory and lead-buying alternatives most insurance agents settle for.
“Google Ads done right became our main lead source. Worth every dollar.”
Focus areas: Google Ads for insurance agents, insurance agency lead generation, Louisiana insurance marketing, life and health insurance ads, insurance agent PPC.
Want results like these for your business?
No long-term contracts. Month-to-month with a simple 30-day cancellation — most agencies require 60. You own everything we build.