Content & Social

Content that ranks — and social that builds trust before the first call.

By the time someone calls you, they’ve already decided you’re worth a shot. Consistent, helpful content — on your blog and across social — is what does that convincing. We write it, publish it, and tie it back to search.

Get my free audit Book a 20-min call

No long contracts · Built in-house in Louisiana · Real reporting

Or email me directly: kayce@abodetheagency.com

Kayce Sadler, founder of Abode Marketing, on a client call

Posts, reels, and photography built for your brand.

What we post for clients

Not stock graphics. Real clients, on camera.

We script, film, edit, and post — so prospects see your expertise and your face before they ever pick up the phone.

Educational Reels

Short educational reels with the physicians at Apex Spine and Pain Center. Patients see real expertise — explained plainly — before they ever call.

Profile That Sells

For Gafford Insurance Agency we managed the whole profile to convert: bio, highlights, link-in-bio, and a steady posting schedule built from the content he sent, designed to turn lookers into quote requests.

Owner-Led Video

Founder intros, case explainers, community moments — we capture the real people behind Kopfler & Hermann, Personal Injury Lawyers. Owner-led video builds the kind of trust no logo animation ever will.

What you get

What’s included every month.

No scrambling for something to post. A planned, market-specific calendar that keeps you visible and builds authority week after week.

Regular blog articles

Long-form, search-targeted content written for your market and tied to your services.

Social posts on your platforms

LinkedIn, Facebook, and Instagram kept active with a steady cadence built around your business and audience.

Market-specific strategy

Topics and angles built around your actual market — not generic filler.

SEO & AI integration

Internal linking, keyword targeting, and structure that helps you surface in Google and AI search.

A content engine, not random posts

A consistent voice everywhere that matters.

Sporadic posting builds nothing. A steady cadence of blog content and social posts compounds — into rankings, into trust, and into AI search visibility.

Example graphic: analytics dashboard for a fictional law firm, shown with sample data

Blog Cadence

Long-form articles built around the questions your clients actually search — mapped to your services and written to move a reader toward calling you.

Example graphic: social media growth and reach report for a fictional law firm, shown with sample data

Social Cadence

A steady cadence on LinkedIn, Facebook, and Instagram built around your business. Consistent presence is what makes a stranger comfortable enough to reach out.

Example graphic: ai answer on a phone for a fictional law firm, shown with sample data

SEO & AI Visibility

Internally linked, keyword-targeted content that strengthens your whole site — and gets you cited by Perplexity, ChatGPT, and Google AI Overviews.

We don’t just post. We produce.

Brand shoots, on-site filming, drone & in‑office.

We travel and produce content that doesn’t look like every other agency’s templates — real photography and video shot for your brand.

Front exterior of Focus Construction custom home

Apex Spine and Pain Center aerial drone view of the Destin office

Coastal Insurance Agency 30A luxury property photography

Bright coastal kitchen — Focus Construction

Screened porch overlooking 30A pines — Focus Construction

Coastal Insurance Agency 30A luxury property exterior

Shoots include Charlie Solar (CRS Insurance), Dixon Injury Law (brand portrait), Coastal Insurance Agency (30A luxury property), and Apex Spine and Pain Center (Destin medical — drone and on-site).

Kayce Sadler, founder of Abode Marketing

See your profile through our lens

We audit every profile before we touch the calendar.

Most businesses are leaving trust on the table without realizing it. We did exactly this audit for Coastal Insurance Agency before rebuilding their feed into something that actually represents a 30A luxury brand — and we do it for every client before we post a single thing.

Bio & positioning
Profile photo & visual identity
Highlight covers & story strategy
Link-in-bio architecture
Post cadence & gaps
Hashtag drift & reach
Dead or off-brand posts
Engagement vs follower ratio
Cross-platform consistency
Reels & static post mix

Then we rebuild. A clean, intentional profile is the foundation everything else stands on.

Get a free social audit

5-question check

Is your content working for you?

Five quick questions. We’ll show you where your presence is going quiet.

How often do you publish a new blog post?

How consistent is your social posting?

Is your content built around real search topics?

Do your articles link to your service pages?

Have you ever checked if AI tools mention your business?

Shot, edited, posted

The kind of content that earns the call.

Every image, reel, and post above was produced by our team for our clients — not stock, not templates. That’s the standard.

FAQ

What people ask before working with us.

Do you write the content, or do I have to?

We write it. We’ll interview you up front to capture your voice and expertise, then handle the writing, publishing, and posting so it stays off your plate.

How many social platforms do you cover?

Typically LinkedIn, Facebook, and Instagram, with a cadence tailored to your business and audience. We focus on the platforms where your clients actually spend time rather than spreading thin. When new platform features ship, we cover them on the Abode blog — like our walkthrough on how to reorder your Instagram grid for Louisiana businesses.

Will the content sound like me?

Yes. We build a voice profile from how you talk about your work, and you can review content before it goes live. The goal is content that sounds like your business, not a generic template.

How does content help with AI search?

AI tools like Perplexity and ChatGPT pull from well-structured, authoritative content. Publishing consistent, clearly-written material on your topics increases the odds they cite you when someone asks.

How soon will content move the needle?

Social builds familiarity right away. Search rankings from blog content build over months as the library grows and earns authority — it’s a compounding asset, not an overnight switch.

Social media

Social media that keeps you familiar and trusted.

Social media keeps your business familiar to the people in Acadiana who already know your name and shows new people what working with you is like. Consistency matters more than volume, and real photos of your team and work beat stock images every time.

Abode Marketing plans a month at a time, writes captions in your voice, designs the graphics, and schedules posts on the platforms that fit your business. You approve everything before it goes out.

Questions we also hear.

How often should a local business post on social media?

A steady rhythm beats bursts. Many local businesses do well with a steady schedule of quality posts built from real photos and updates, and the right number depends on your package, from one post a week to daily. We plan a monthly calendar so you never have to wonder what to post.

Do you use stock photos?

We prefer your own photos, and we can plan photography to fill gaps. Real images build more trust than stock.

Will I approve posts before they are published?

Yes. You see the plan and every post before it is scheduled.

Keep exploring

Keep exploring.

Social Media Marketing in Lafayette, LA Video Production & Reels for Lafayette, LA Businesses TikTok Marketing Lafayette, LA Services

Start with the audit

See where your content presence is going quiet.

Our free audit reviews your publishing cadence, your social consistency, how your content maps to real searches, and whether AI tools currently mention you. You’ll get a written report and a clear plan.

Get my free visibility audit Book a 20-min call

No long contracts · Everything run in-house · Built in Louisiana