Medical Practice · Destin, Florida

Apex Spine and Pain Center — Condition-Focused SEO and Social Video

How condition-focused medical SEO, social video, and a rebuilt Google Business Profile support a new neurosurgeon-led spine and pain practice.

One client per niche · Month-to-month · You own everything

Apex practice video and social feed, produced by Abode.

Photo & videoShot and edited by Abode
GBPRebuilt from the ground up
SEOOn their existing site
LocalDestin, Florida practice
Client reviews

What our clients say.

Reviews from our Google Business Profile, copied word for word.

“I had a wonderful experience working with Kayce on social media marketing for my law firm! She was incredibly professional, warm, and easy to work with throughout the entire process. She consistently went above and beyond, was always willing to help, and made everything feel seamless. I really appreciated her creativity, responsiveness, and genuine dedication to helping my business. I would highly recommend Kayce to anyone looking for someone who is not only talented at what they do but also a pleasure to work with!”

Camerin Dixon

Owner, Dixon Injury Law, Miramar Beach, FL

“If you own a small business and need help in marketing and social media you have got to give Kayce a call. Medical Offices, Homebuilders, Title Cos, Real Estate firms and more. I hired Kayce last Spring and our experience has been nothing short of amazing. I own Coastal Insurance in Florida.”

Grant Blackwell

Owner, Coastal Insurance, Miramar Beach, FL

“Our law firm has been working with Abode Marketing since February of 26. This company has an outstanding marketer in Kayce Sadler, who has great digital marketing expertise. She has been hard-working, creative, and effective!”

Joseph Kopfler

Owner, Kopfler & Hermann Law, Houma, LA

Read all our reviews

What we ran for them
Local SEOWebsite managementGoogle Business ProfileSocial mediaPhoto & videoDigital ads
Aerial view of the Apex practice building
The challenge

A new practice with no foot traffic.

Apex Spine and Pain Center launched without any inbound foot traffic. Patients searching for back pain, neck pain, sciatica, spine specialists, and neurosurgery in their service area were finding hospital systems and large competitor practices first — not Apex.

Apex practice front office and lobby
Our approach

Search, profile, and video.

We managed Apex’s existing website with condition-focused SEO for the procedures Apex wanted to be known for, rebuilt the Google Business Profile with proper medical categories, services, Q&A, and weekly photo updates, added patient-friendly FAQ content, shot the practice’s photography and video in-house, produced social video patients actually comment on, and tuned page speed for mobile patients searching from a phone.

The work

Found by symptom, and by name.

Condition-focused SEO on their existing site, a rebuilt Google Business Profile and short-form video give the practice more ways to be found, and more ways for a new patient to feel like they already know the team before they walk in.

Example graphic: mobile website and business profile for a fictional physical therapy clinic, shown with sample data
More for medical practices

Marketing for medical practices like this one.

Every business starts from a different place, so we begin with a free visibility audit instead of a template. It shows where the business appears today, how its reviews and Google profile compare, and what we would fix first.

If you run one of the medical practices in Louisiana, read how we approach the work on the industry page linked below. Ongoing services are month-to-month with 30 days’ notice, and you own everything we build.

FAQ

Questions we get asked.

Can Abode do the same for my business?
Every business starts from a different place, so results vary and we do not guarantee outcomes. We begin with a free visibility audit that shows what is working and what is missing, then recommend what to do first.
Does Abode work with more than one of the medical practices in a town?
No. Abode works with one business type per town, so we do not represent two competing businesses in the same industry in the same town.
Start with the audit

Want a plan like this for your business?

Month-to-month with 30 days’ notice. You own everything we build.

Or email me directly: kayce@abodetheagency.com