Show up above the competitors ranking organically.
Most businesses bid on “lawyer” or “insurance agency” and burn through budget. We bid on the searches your real clients type — “truck accident lawyer Lafayette,” “homeowners insurance after a denial,” “Jones Act injury Houma” — and put you in front of them before the organic results even load.
Conversion-tracked · No long contracts · Built in-house in the US
Or email me directly: kayce@abodetheagency.com
Built in-house and run by me, directly.
Every search has layers. We own the ones that convert.
Here is how a typical Lafayette search is laid out. Notice where the paid ads sit — and how many results show before an organic listing even appears.
One firm bought the top spot. Above every organic result.
Get Gordon shows up first — with an image extension, callouts, sitelinks, and a phone number. Below them: another sponsored ad from Arnold & Ikin. Only then does the Map Pack appear. Organic listings? Almost two scrolls down on mobile.
This is what we build for our clients. Not just rank — visibility on every layer.
- SponsoredGet Gordon · Personal Injury LawyersFull ad with image extensions, sitelinks, call button. Top of page.
- SponsoredArnold & Ikin LLPSecond paid result before the Map Pack even renders.
- Map PackLocal 3-packThree Lafayette firms with reviews, photos, “Open 24 hours” badges.
- Organic6+ traditional listingsIncluding Laborde Earles, The Glenn Armentor, Galloway Jefcoat, Super Lawyers.
- SponsoredSecond Get Gordon block + related productsEven more paid placement halfway down the page.
For “near me” searches, the Map Pack is the whole game.
No paid ads, no AI overview — just three Lafayette firms in the Map Pack with reviews, hours, and a “Provides: appellate lawyer” service badge. Everything else is below the fold.
If you’re not in that 3-pack, you don’t exist for this search. We build the Google Business Profile + reviews + on-page signals that get firms into it — and pair it with paid placement on the higher-intent searches like “truck accident lawyer” or “DUI defense Lafayette.”
- Map PackDomengeaux Wright Roy & Edwards · 148 reviews“Provides: Car Accident Lawyer” — service-specific tag.
- Map PackThe Glenn Armentor Law Corp · 295 reviews45+ years in business badge.
- Map PackBroussard, David & Moroux · 519 reviews“Provides: Appellate Lawyer” service tag.
- OrganicJustia, Super Lawyers, Best LawyersAggregators dominate organic — hard to outrank without a long horizon.
A more specific search. A bigger opportunity.
“Lawyer” is generic — everyone competes for it. “Truck accident lawyer” is specific — and the searcher has a high-value case in mind. Fewer firms bid on it, so paid placement is cheaper. Organic competition is thinner, so a focused content page can rank.
Our keyword strategy starts here: find the searches your clients actually type, then layer paid + organic + GBP signals on the ones with real intent.
- Map PackLocal firms ranking for truck-specific intentFar less competition than the generic “lawyer” search.
- OrganicCraig A. Davis, Doran & Cawthorne, Tony Morrow, Morris Bart, Laborde Earles, Anderson BlandaSpecialized firms outranking the big aggregators.
- OpportunitySponsored slots are openLower CPC than generic “lawyer.” Higher intent. Better signed-case rate.
Independent agencies losing share to national carriers — unless they show up.
The Map Pack here is owned by local agencies. But the organic results below are filled with Farm Bureau, Allstate, and national directories. Independent agencies that don’t invest in paid + Map Pack lose every “homeowners insurance Lafayette” search to a 1-800 number.
For independent insurance agencies, the move is: own the Map Pack with reviews + GBP optimization, then layer paid on high-intent service searches like “flood insurance quote Lafayette” or “homeowners after a denial.”
- Map PackSafeway, Aymond, ExcellentProLocal independent agencies winning the local pack.
- OrganicTheriot, TSL, Higginbotham, WilliamsLocal + regional agencies still in the mix.
- OrganicFarm Bureau, Allstate, InsuranceDirectory.comBig-brand directories pushing local results down.
Stop bidding on “lawyer.” Start winning the searches that sign cases.
Generic keywords look like volume. They’re a budget shredder. Specific keywords look small. They convert.
The budget shredder
“lawyer”
The case-signer
“truck accident lawyer Lafayette”
A campaign architected around your buyer — not a template.
No bloated keyword lists. No generic landing pages. Every dollar tied to a tracked conversion.
Keyword + intent mapping
We build your keyword tree around real client searches — service + location + modifier — then layer in negative keywords so you stop paying for “free consultation” tire-kickers.
Conversion-built landing pages
Each campaign points to a page designed to convert one type of buyer. Form, click-to-call, and click-to-text all tracked separately. No more sending paid clicks to your homepage.
Call & form conversion tracking
Every lead tagged to the keyword that produced it — so we can kill what wastes spend and double down on what books appointments.
Weekly review & adjustment
We don’t “set and forget.” Weekly negative-keyword grooming, ad copy tests, bid adjustments, and a real human reading your call recordings to tune for quality, not just clicks.
Kopfler & Hermann: built the right way.
When Joe Kopfler hired Abode Marketing, his firm wasn’t showing up for the searches that mattered.
The work was a combination: Local SEO + Google Business Profile cleanup + content tuned for Jones Act and offshore injury cases. We didn’t promise rankings. We built the foundation, layered paid traffic on top, and tracked every signed case.
In their own words
“Our law firm has been working with Abode Marketing since February of 26. This company has an outstanding marketer in Kayce Sadler, who has great digital marketing expertise. She has been hard-working, creative, and effective!”
— Joseph Kopfler, Owner, Kopfler & Hermann Law, Houma, LA
Is your Google Ads spend working?
Five quick questions. We’ll show you where your account is leaking budget.
When did you last review your negative keywords list?
Are your phone calls from Google Ads tracked separately from organic calls?
Where do your paid clicks land on your website?
Do you know your cost per signed client (not cost per lead)?
How specific are your keywords?
What people ask before working with us.
Do I need to commit to a long contract?
No. We work month-to-month. If we’re not generating real results, you walk. We’d rather earn the next month than lock you in.
How long until Google Ads start producing leads?
Paid traffic produces clicks the day campaigns go live. Conversion-quality leads typically tighten in weeks 2–4 as we groom negative keywords, kill underperforming ad copy, and tune landing pages based on real call recordings.
Do I need to be on Google Local Services Ads (LSA) too?
For most law firms and home-service businesses, yes. LSAs run separately from Search Ads and own a layer above them. We help you get verified and manage both — but LSA isn’t right for every industry. We’ll tell you straight.
What does a good cost-per-lead look like for my industry?
It depends on the case value. A personal injury firm can profitably pay 10x what a wellness clinic can. We start by working out your cost per signed client target, then build the campaign backwards from there. We don’t quote ranges in vacuum.
Do you handle the landing pages too, or just the ads?
Both. We’ve watched too many agencies “manage your Google Ads” while pointing the traffic at a homepage that converts at 1%. Landing pages are part of the work because they’re where conversion actually happens.
Do you offer Google Ads management without the rest?
Yes — but we’ll usually push back if your Google Business Profile, reviews, and on-page SEO aren’t pulling their weight. Paid traffic into a leaky funnel is the fastest way to waste money.
Will I see what you’re spending and on what?
Yes. You own the Google Ads account. You see every dollar, every keyword, every search query that triggered an ad. We send a weekly written summary and a 30-minute monthly review call.
Ads that reach people at the moment they search.
Google Ads puts your business at the top of the results the moment someone in Acadiana searches for what you do. Done well, it fills gaps while organic work builds. Done carelessly, it spends budget on clicks that never become customers.
Abode Marketing builds campaigns around the searches that matter, writes the ads, sets up call and form tracking, and reviews search terms regularly to cut waste. You see plain reports on calls and leads, not a page of jargon.
Questions we also hear.
How does Google Ads work for a local business?
Should I run Google Ads or invest in SEO?
How do you avoid wasted ad spend?
Keep exploring.
See where your spend is leaking — before you spend another dollar.
Our free visibility audit looks at your current Google Ads account (if you have one), your Google Business Profile, your top organic competitors, and the keyword landscape for your service area. You’ll walk away with a written report and a recommendation — even if that recommendation is “don’t hire us yet.”
No long contracts · Everything run in-house · Built in Louisiana
Or email me directly: kayce@abodetheagency.com